About Kevin
The Professional Path
I began my career as a tax specialist with stints at two of the “Big Four” accounting firms after earning a business degree from Wilfrid Laurier University in 1997 and my Chartered Accountant designation in 1999. However, the entrepreneurial itch struck early, leading me to open a couple of franchise restaurants and start a consulting practice among other exploits.
I discovered the world of digital media in 2007 through an introduction from a close friend. That introduction changed the course of my career, leading to more than 18 years in executive roles across the digital media and technology space, co-founding and leading several companies and navigating multiple exits along the way. Today, I serve as President of Ionik Corporation (TSXV: INIK) working alongside that same friend.
In total, I’ve spent 25+ years leading and advising private and public technology companies across finance, operations, M&A, and tax, and serving on a range of boards and advisory committees.
The Physical Journey
My physical journey began at age 14, inspired by lifelong idol Arnold Schwarzenegger. The gym became my first experimental laboratory where I developed discipline, consistency and resilience while discovering how small, incremental gains compound over time. That foundation led to a decade of competitive bodybuilding from 1997-2007, culminating in consecutive CBBF Canadian World Qualifier Superheavyweight titles and representing Canada at the 2006 IFBB World Championships. In 2007, I co-founded CRE8iON Fitness & Wellness to help others "Create the Life You Want" through individual, group, and corporate services.
Fitness remains my lifelong passion and lifeline. Long retired from competition, my training has not slowed down. I train daily with no scheduled rest days, balancing heavy resistance training with mobility, flexibility, and cardiovascular work. In August 2025, after a year and a half of training under Cyrus Osena at Spartan Krav Maga, I earned my IKF-Mador Instructor certification, fulfilling an intention I set entering my 50th year.
For over 30 years, I've self-experimented with diet and nutrition, supplements, recovery protocols, performance optimization "hacks," and longevity practices, separating what works from what's just noise.
Bringing it Together
After almost three decades spent between boardrooms and gyms, spreadsheets and squat racks, I’ve realized that both worlds fuel the same pursuit: self-mastery built through discipline, consistency, resilience, reflection and daily actions.
It's not a destination, but an ongoing process. The same principles apply whether you're building a company, a physique or a long, healthy life.
Building companies. Lifting heavy things. Learning every day.
The Rewiring
My 15-year journey of self-exploration and growth was ignited from experiencing personal struggles, professional crossroads and debilitating training injuries and fueled by becoming a parent whose primary goal and purpose is to be the best father and role model I can be. I realized that coming out on the other side of difficult things requires the same tools and principles I have always employed - physical exercise, doing the work and taking the daily incremental steps with no step being too small to make progress. Except now the power of mindset and the importance of paying attention to mental and emotional well-being became apparent in a way I had not appreciated in my younger days. Discovering the impact of training the mind as well as the body. And connecting the dots between physical exercise and mental wellness and performance. So began the process exploring my thought patterns, challenging my beliefs, opening up my mindset and rewiring my brain.
The Reboot
Entering my 50th year in 2024, which coincided with the start of a new calendar year, as part of my annual self-reflection and evaluation of the year past and goal setting process for the year ahead, I focused on a theme of longevity and doing everything I can to maximize the second half of my life. I realized that at points during the first half of my life, I often traded off achieving short-term goals at the expense of long-term health. Think ignoring pain and other signals that my body needed a rest and pushing through it, ultimately leading to more serious injuries that never fully heal. Or burning the candle at both ends working long hours and training three times per day for a competition striving to simultaneously (impossibly) achieve career and competitive success milestones at the expense of sleep, social relationships and life balance.
I coined the current chapter of my life “The Reboot”. Which together with the rewiring became the inspiration for
Rewire | Reboot.
Next chapter - “The Second Half”.